About Me
My name is Abby Schwartz and you might say I was born into the business of advertising and marketing. My father, Larry Alten, was my hero and shaped my design sensibilities and approach to creative. He was an art director of legendary talent and ran his own Philadelphia ad agency. When I was young, he would nurture my design skills by lining up photos from his latest fashion shoot and asking me to choose my favorites. He put me to work setting headlines in type and taught me the art of precise letter spacing, strategic line breaks and ample white space. From him, I inherited a strong work ethic, a drive for perfection and a refusal to give anything less than my best, no matter the size of the job.
I started my career as an award-winning art director at two Philadelphia ad agencies—SonderLevitt Advertising and McAdams, Richman & Ong. I always had strong writing skills, and when I launched Brainstorm Communications in 2000, I began offering design and copywriting under one roof.
